Digital Marketing

Does digital marketing work for you?

Written by Muthuraman on May 02, 2023

Most small business think that they do not need digital marketing, or do not know if they need it. To determine if digital marketing will work for you depends on various factors, such as your business type, goals, target audience, budget, and resources. Here are some key factors to consider:

Business Type:

If you have a business that requires an online presence, digital marketing can work wonders for you. Whether you're selling products or services, or simply want to build brand awareness, digital marketing can help you reach a wider audience.


Determine your marketing goals before deciding if digital marketing will work for you. Are you looking to increase sales, generate leads, build brand awareness, or drive website traffic? Digital marketing can help you achieve any of these goals, but it's important to identify your specific objectives before investing in a marketing strategy.

Target Audience:

Digital marketing is an effective way to reach your target audience. If your target audience is online, digital marketing can help you connect with them through various channels like social media, search engines, email, and display ads.

Measurable results:

Digital marketing provides measurable results, allowing small businesses to track their return on investment (ROI). This can help them make informed decisions about their marketing strategies and adjust their approach as needed.


Digital marketing can be cost-effective compared to traditional marketing methods, but it still requires an investment. Determine your budget and evaluate the costs of various digital marketing channels to determine if it's financially feasible for your business.


Digital marketing requires time and resources to be effective. Do you have the skills, knowledge, and resources to execute a digital marketing strategy? If not, you may need to outsource or hire an agency like LAM HOUSE to help. Click here in case you like to talk to LAM House team to know more.

Hence, If you have an online presence, a clear marketing goal, a target audience that is active online, a budget, and the necessary resources, digital marketing is likely to work for you